Throughout 2020 and into 2021, social media became more crucial than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on stream events .
Brands had to pivot to thrive in an unexpectedly rapid digital transformation, and social marketers had to combat burnout as the bulk of social interactions and the demands on messaging increased. For more on the strategies brands implemented to react to these changes, see our review of learnings and resources for COVID-19 .
With this in mind, it ’ second no surprise that our revue of the best times to post on social media showed many luminary changes in the data for 2021, with increased and varying employment across platforms and industries. Both brands and their customers were constantly adapting in the way they operated on-line, leading to new patterns of interaction and engagement on social media. As many of us continue to refine and reimagine scheme for 2021, this datum can help marketers understand what the landscape looks like on social now .
We worked close with our data skill team to review findings and trends in social media custom over the past year from Sprout Social ’ s 20,000+ customers and understand when their content was most and least frequently engaged with, broken out by platform and industry.

We ’ ve highlighted the best times to post on each sociable platform, ampere well as the overall beneficial and worst days to post. Use this data to help inform scheduling for your publication calendar, or read on for ideas about how to integrate these findings into your own analysis of your specific account ’ south top out times for betrothal .
last, If you ’ rhenium looking for a quick reference of the best times to post globally across each network, chatter below to download your own replicate .
quick reference book : Best Times to Post 2021
Read on for our findings by network and diligence :
disavowal : Data from Sprout Social include users from versatile plan types, industries and locations. All time frames are recorded in Central Time Zone (CST). Number of engagements represents full engagements a brand received on the specific channel during that hour time inning. Industry-specific data includes mid- to high-level date times .

Table of Contents

What are the best times to post on Facebook?

2021 Facebook overall best times to post

  • Best times: Tuesday, Wednesday and Friday 9 a.m.–1 p.m.
  • Best days: Tuesday, Wednesday, Friday
  • Worst day: Saturday

With Facebook ’ sulfur status as the most practice social media platform in the global, it ’ s no surprise that there was virtually around-the-clock date in 2020 .
Compared to past years, there were few wholly ‘ off ’ times for Facebook when reviewing the past year of data. Weekends, recently night and earlier dawn all showed more reproducible employment and have become much more opportune times for brands to get eyes on their content .
Keep in judgment that the clear times shown above are recorded in US Central Time, so the high engagement shown in early on good morning vitamin a well as the more traditional US workday besides reflects Facebook ’ s significant ball-shaped consultation. This makes it an opportune platform for any stigmatize running an external or multi-location strategy .
While this might sound like an about overpower sum of organic contented to plan, keeping these acme times for when to post on Facebook in mind can help you plan your message calendar effectively .

What are the best times to post on Instagram?

best times to post on instagram global

  • Best times: Tuesday 11 a.m.–2 p.m., Monday through Friday 11 a.m.
  • Best day: Tuesday
  • Worst day: Sunday

Throughout 2020, Instagram continued to step up fresh features such as Reels, enhance Stories, and push discovery on its Explore page. This made it a perfect chopine for social media audiences dealing with lockdown measures to find and partake newfangled hobbies—something brands can use social listen to stay up to date on as these trends emerge .
like to Instagram ’ s parent party Facebook, the top times to post on Instagram expanded in 2020 compared to former years. Midday engagement during weekdays became even denser with top times throughout the 11 a.m.–2 post meridiem range, and evenings and weekend times showed increase opportunities for employment .
Instagram is a big seat for brands to branch out with their message : reinforce your ocular identity with high timbre photos, or highlight your brand ’ south graphic purpose efforts by showing off what you ’ ve created for subject such as infographics and data reports. Instagram Live, like its Facebook counterpart, exploded in popularity in 2020 as a way for people to stay connected in an immediate and less curated means. Reels besides allow for shorter and more viral-ready subject that can complement your tip content. Instagram besides experimented with longer-form contented by adding Instagram Guides as a way to provide more in-depth information on health, finally expanding to early topic areas .
If you ’ re looking to amplify your Instagram scheme, use these best times to post, and check out our guide on getting the most out of your IG presence :

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    What are the best times to post on Twitter?

    2021 Twitter overall best times to post

    • Best times: Wednesday 9 a.m.– 3 p.m., Tuesday through Thursday 9–11 a.m.
    • Best day: Wednesday
    • Worst day: Saturday

    In 2020, Twitter was many social media users ’ first base source of information on developing stories such as COVID-19 and the US Presidential Elections. As such, the chopine focused heavy on news and data accuracy, with specific trending topics discovery tab dedicated to these ongoing stories .
    Twitter extremum times for engagement remained high throughout all weekdays in 2020, with increased periods of high gear betrothal going into the evenings. This could reflect the ongoing attention to developing news program and updates, ampere well as the platform ’ south function as a place for entertainment via viral Tweets and memes .
    While Twitter distinguished itself as a resource for up-to-the-minute news in 2020, it ’ s besides even a key plaza for customers to well get a calculate line to brands through conversations and mentions. This means that having a customer care strategy in rate is peculiarly crucial for the chopine, as is moving beyond reacting to individual issues and towards proactively improving the overall customer have through social listen and analyzing voice of customer data .
    All of these focus areas means brands can have multiple, and sometimes competing, priorities on Twitter. Review the top times we found above to help determine when you should focus on prioritizing publishing newly content versus devoting resources to customer digest .

    What are the best times to post on LinkedIn?

    2021 LinkedIn overall best times to post

    • Best times: Tuesday through Thursday 9 a.m.–noon
    • Best days: Tuesday and Wednesday
    • Worst day: Sunday

    LinkedIn engagement has become highly consistent throughout the US work week, unsurprising for this professional-focused social platform. You ’ re less likely to get eyes on your LinkedIn capacity on the weekend, where date drops more importantly compared to weekdays than on other social networks we reviewed .
    Considering how much LinkedIn content is centered around professional opinion leadership and career increase, it makes sense that a majority of audiences are getting the most out of this content during their working day .
    While LinkedIn continues to be more specialized in focus than other social platforms, it ’ randomness besides increasingly branching out in what types of audiences it attracts. In accession to being an important target for employee advocacy campaigns and enroll, LinkedIn is becoming equally important for a wide range of contented creation .
    While the platform is an obvious match for B2B scheme, any brand can utilize LinkedIn commercialize best practices and foreground wins as a party and polish. It ’ s an ideal fit for employee advocacy and empowering employees to advance their personal brand or master development as they publish capacity to their own profiles .

    How to find your own best times to post on social media

    social marketers can plan content more efficaciously when they ’ re armed with data on the top times to post across social networks. inactive, as brands continue to feel the impact of an unprecedented and transformational year for digital media, there are new ways to innovate emerging all the meter. New contentedness formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren ’ thymine focusing on before .

    More tips for content scheduling

    While posting at flower engagement times is a go-to strategy, a detailed psychoanalysis of your audience might reveal less busy times where your specific audience is active, but competitors are not. A tool like Sprout Social can help you dig into your own analytics and develop tailor findings for your accounts to complement the wide stove of data across industries we ’ ve surveyed here .
    With Sprout ’ s tools like stake tag and cross-channel report, you can separate out different factors like network or types of media and drill down into how your posting prison term influenced your social success.

    Sprout's cross channel analytics
    Sprout ’ s identical own ViralPost algorithm uses the same types of datum we ’ ve looked at across all our customer accounts to determine the best time to post for your individual account. ViralPost algorithmically determines the results for our Optimal Send Times feature, a publish option on our Professional and Advanced plans .
    Sprout ViralPost provides personalized best send times
    With Optimal Send Times, the particular times that your own consultation engages the most are identified based on your publishing history. ViralPost besides continually updates and refines to save you time from doing repeated analyses yourself .
    Want to see it in military action ? Sign up for a free 30-day trial of Sprout Social !
    Start your barren Sprout test
    If you ’ rhenium looking for more of our findings from this year ’ randomness study of our customer data, read on for what we learned about the best times to post across nine industries .

    Best times to post by industry

    In addition to reviewing the top times to post across all accounts on major social platforms, we besides reviewed how different industries ’ engagement changes across networks and over time throughout the week. You can use this data similarly to our ball-shaped employment findings to get more specific insights on how audiences are engaging with different types of brands .
    For these findings, we focused on data from Facebook, Instagram and Twitter where enough data was available to provide a useful and accurate movie of engagement by industry .

    Best times to post on social media for healthcare

    Healthcare services and institutions faced an overpower challenge in 2020 to respond to global audiences that were constantly trying to make smell of newfangled information and adjust to lifestyle changes from quarantine measures .
    While some networks such as Instagram appeared to receive infrequent employment in this industry in our 2019 datum, we saw much more consistent engagement for 2020 as at-home audiences relied on on-line sources to stay up to date and find answers to their questions about the COVID-19 pandemic. Educating and informing audiences efficaciously is likely to continue to be a key priority for a successful healthcare social media strategy on any platform .

    Best times to post on Facebook for healthcare

    • Best times: Monday through Friday at 11 a.m.
    • Best day: Tuesday
    • Worst day: Sunday

    Best times to post on Instagram for healthcare

    • Best times: Sunday 8–9 a.m., Tuesday 8 a.m.–noon and 5–8 p.m.
    • Best day: Monday, Tuesday
    • Worst day: Saturday

    Best times to post on Twitter for healthcare

    • Best times: Monday 9 a.m.–noon, Tuesday 8 a.m.-1 p.m.
    • Best day: Tuesday
    • Worst day: Sunday

    2021 Facebook Healthcare Best Times to Post 2021 Instagram Healthcare Best Times to Post 2021 Twitter Healthcare Best Times to Post

    Best times to post on social media for media

    chitter and Instagram were extremely coherent when it comes to engagement in the media industry. With relatively senior high school engagement times going around the clock ( relative to US cardinal time ), the ball-shaped audience for media such as news and entertainment was well-defined .
    While Facebook besides has a large global consultation, engagement on media industry accounts was specifically high in the US morning, possibly reflecting a inclination for audiences to habitually check in for a longer, individual period of clock during the day versus flying visits throughout the day .
    On any platform, balancing timely reporting and accurate data is more authoritative than always, given the continued examination social platforms are under as both a herculean reservoir of immediate updates and a electric potential risk for misinformation. Media brands and journalists on social should be highly conscious of the best practices for each chopine and cultivate overall digital literacy to best serve their audiences .

    Best times to post on Facebook for media

    • Best times: Friday 7 a.m., Tuesday 6–9 a.m.
    • Best days: Tuesday, Wednesday, Friday
    • Worst day: Saturday

    Best times to post on Instagram for media

    • Best times: Tuesday 1–5 p.m., Wednesday 11 a.m., Thursday 8–9 a.m.
    • Best day: Tuesday, Wednesday, Thursday
    • Worst day: Sunday

    Best times to post on Twitter for media

    • Best times: Monday 6 a.m. & 9 a.m., Tuesday 7 a.m.
    • Best day: Monday, Tuesday
    • Worst day: Saturday

    2021 Facebook Media Best Times to Post 2021 Instagram Media Best Times to Post 2021 Twitter Media Best Times to Post

    Best times to post on social media for education

    For department of education, Twitter and Facebook were highly reproducible with opportunities for engagement throughout the day and into even hours. Instagram appeared to be more sporadic, but universities and educational institutions shouldn ’ thyroxine overlook the opportunity to use the platform to highlight their ocular identity and show off scholar liveliness through video capacity .
    A social market scheme for education needs to fulfill multiple functions, from attracting prospective students to keeping current students and alumni up to date. many schools will need to manage multiple sociable accounts per platform to meet these needs and efficaciously target these clear-cut audiences at the right times .

    Best times to post on Facebook for education

    • Best times: Wednesday and Thursday at 10 a.m.
    • Best day: Tuesday, Wednesday
    • Worst day: Sunday

    Best times to post on Instagram for education

    • Best times: Friday 4–5 a.m., Thursday 2 p.m.
    • Best day: Friday
    • Worst day: Sunday

    Best times to post on Twitter for education

    • Best times: Monday 6– 9 p.m., Thursday 10 a.m.
    • Best day: Monday
    • Worst day: Sunday

    2021 Facebook Education Best Times to Post 2021 Instagram Education Best Times to Post 2021 Twitter Education Best Times to Post

    Best times to post on social media for nonprofit

    All three platforms we reviewed for nonprofit organization social media accounts showed hard engagement during the distinctive US workday hours. It was about a challenge to find distinct point times within the relatively solid freeze of betrothal occurring from around 8 a.m to 7 p.m .
    With so a lot consistent audience employment in this space, there ’ s an excellent opportunity to narrow down your accounts ’ individual data even further and find the best meter for your specific organization to reach your target hearing and meet your specific goals .
    Plus, with very alike battle across all platforms, it ’ s a adept theme to deviate subject across all platforms by playing to the unique strengths of each one. Determine what to post on each sociable network to efficaciously get your message out and give your audience a reason to keep up with you across your stallion social bearing .

    Best times to post on Facebook for nonprofit

    • Best times: Wednesday 10 a.m.–5 p.m.
    • Best day: Wednesday
    • Worst day: Saturday (minor difference)

    Best times to post on Instagram for nonprofit

    • Best times: Wednesday 10 a.m.–6 p.m.
    • Best day: Wednesday
    • Worst day: Sunday

    Best times to post on Twitter for nonprofit

    • Best times: Wednesday 10–11 a.m, 2–4 p.m.
    • Best day: Wednesday
    • Worst day: Sunday

    2021 Facebook Nonprofit Best Times to Post 2021 Instagram Nonprofit Best Times to Post 2021 Twitter Nonprofit Best Times to Post

    Best times to post on social media for restaurants

    In 2020, restaurants had to pivot from the social media-ready dine in know to supporting increased take out and delivery volume, plus communicating with their clientele about changes to service and menu .
    Despite these changes, Instagram was still highly active for the restaurant space with solid periods of engagement stretching from good morning to evening. even if customers aren ’ thyroxine taking their typical photos of the restaurant experience, there are plenty of ways to creatively leverage Instagram posts from showing off menu and rescue offerings to behind the scenes message from your kitchens .
    Facebook and Twitter engagement were distributed more erratically across weekdays, but these platforms hush offer ways to connect with different target audiences. Look for ways to offer alone promotions and updates suited to each platform to keep your restaurant top of heed for potential customers .

    Best times to post on Facebook for restaurants

    • Best times: Monday noon, Friday 1–2 p.m.
    • Best day: Friday
    • Worst day: Sunday

    Best times to post on Instagram for restaurants

    • Best times: Monday 9 a.m.–1 p.m.
    • Best day: Monday
    • Worst day: Saturday

    Best times to post on Twitter for restaurants

    • Best times: Wednesday noon–2 p.m., Thursday 8 a.m.–2 p.m.
    • Best day: Thursday
    • Worst day: Saturday

    2021 Facebook Restaurants Best Times to Post 2021 Instagram Restaurants Best Times to Post 2021 Twitter Restaurants Best Times to Post

    Best times to post on social media for tech

    It might be surprise to see that Instagram had the largest number of peak times to post for the technical school industry. however, it ’ s a perfect fit for technical school companies such as B2B brands to highlight both creative ocular content such as infographics and reports, angstrom good as extend an insider look at caller culture and employee advocacy .
    like to B2C consumers, B2B, IT and technical school buyers increasingly turn to social media to inform inquiry around purchasing decisions. social platforms are besides incredibly effective for staying in touch with current customers, allowing brands to create community around their product and offer meaningful customer care. Cultivating an effective presence across social networks can have a direct affect on technical school brands ’ bottom occupation and customer experience .

    Best times to post on Facebook for tech

    • Best times: Thursday 3–4 p.m.
    • Best day: Tuesday, Thursday
    • Worst day: Sunday

    Best times to post on Instagram for tech

    • Best times: Monday 10–11 a.m., 2–5 p.m., 8 p.m., Tuesday 10 a.m.–1 p.m., Thursday noon, Friday 11 a.m.
    • Best day: Monday
    • Worst day: Sunday

    Best times to post on Twitter for tech

    • Best times: Monday 11 a.m., Tuesday & Wednesday 9 a.m., Tuesday 2 p.m.
    • Best day: Tuesday
    • Worst day: Sunday

    2021 Facebook Tech Best Times to Post 2021 Instagram Tech Best Times to Post 2021 Twitter Tech Best Times to Post

    Best times to post on social media for travel & tourism

    The travel and tourism industries were pushed to innovate with digital experiences throughout 2020 as travel restrictions and lockdown limited the traditional ways audiences engage with these industries on social and otherwise .
    Our data shows that social media audiences did respond to these efforts, with solid date throughout the week, specially on Facebook and Instagram. even in the absence of traditional change of location photograph post, tourism brands ’ efforts to share experiences from afar and inhale appeared to hit the mark successfully and open up newly opportunities for social marketers in these industries to remain creative and flexible with their strategy .

    Best times to post on Facebook for travel & tourism

    • Best times: Tuesday and Wednesday 9 a.m.–1 p.m., Friday 10 a.m.–noon
    • Best day: Wednesday
    • Worst day: Sunday

    Best times to post on Instagram for travel & tourism

    • Best times: Thursday 7 a.m., Monday 11 a.m.–3 p.m.
    • Best day: Thursday
    • Worst days: Saturday, Sunday

    Best times to post on Twitter for travel & tourism

    • Best times: Monday 10 a.m.–2 p.m., Wednesday 8–9 a.m.
    • Best day: Monday, Tuesday
    • Worst day: Saturday

    2021 Facebook Tourism Best Times to Post 2021 Instagram Tourism Best Times to Post 2021 Twitter Tourism Best Times to Post

    Best times to post on social media for finance

    For social engagement with fiscal institutions, we focused our data on Twitter and Facebook due to the handiness of data and the ability to provide an accurate and useful word picture of acme betrothal times .
    This doesn ’ deoxythymidine monophosphate bastardly that Instagram should be off the table for every bank or fiscal initiation ’ s social media scheme. Individual finance brands need to carefully evaluate the best way to stay in allude with their customers while maintaining conformity with significant regulations on social media for the industry .
    interestingly, acme times on Twitter were highly varied, possibly reflecting a global audience ’ s quick date with short updates on newsworthiness and markets worldwide. meanwhile, Facebook followed a more distinctive design of activity around the US working week .

    Best times to post on Facebook for finance

    • Best times: Wednesday 9 a.m.–1 p.m., Monday 5 p.m., Friday 11 a.m.
    • Best day: Wednesday
    • Worst day: Sunday

    Best times to post on Twitter for finance

    • Best times: Monday and Tuesday 1–3 a.m., Friday noon–3 p.m.
    • Best day: Monday, Tuesday
    • Worst day: Saturday

    2021 Facebook Finance Best Times to Post 2021 Twitter Finance Best Times to Post

    Best times to post on social media for hospitality

    alike to the tourism industry, hotels and cordial reception brands faced unexpected challenges to completely overhaul their approach path to social media subject and market in 2020. Hospitality brands, many of which are managing multiple accounts for multiple locations, had to align on message and stay in partake with customers who needed clear up updates as travel restrictions and limitations changed throughout the year .
    This customer services concenter is reflected in periods of peak engagement for the industry, which were focused around US working days and hours, a well as some extra higher engagement times into the evening .
    As cordial reception customers begin to look ahead to planning travel in 2021 and beyond, setting up an effective reputation and inspection management strategy will be a key character of these brands ’ overall social strategy .

    Best times to post on Facebook for hospitality

    • Best times: Monday 11 a.m., Friday 8–11 a.m., Monday, Tuesday and Thursday 4 p.m.
    • Best day: Friday
    • Worst day: Sunday

    Best times to post on Instagram for hospitality

    • Best times: Wednesday noon, Thursday 3–4 p.m., Friday 8 a.m.–noon
    • Best day: Friday
    • Worst day: Sunday

    Best times to post on Twitter for hospitality

    • Best times: Wednesday 3–5 p.m., Thursday 10–11 a.m.
    • Best day: Thursday
    • Worst day: Sunday

    2021 Facebook Hospitality Best Times to Post 2021 Instagram Hospitality Best Times to Post 2021 Twitter Hospitality Best Times to Post

    How we gathered the data

    We understand that these reports can raise questions about barely where the data is coming from. That ’ mho why we want to be clear about the datum we pulled and how we got here.

    First off, we were fortunately adequate to work with Sprout Social ’ sulfur very own data science team to gather together this data from our customers. Joel Booth, a Senior Data Scientist at Sprout, explained how it all works .
    “ Sprout integrates with the different social media platforms via their API, which allows the application to receive messages on behalf of our customers, ” Booth said. “ basically, this is how we power features such as Sprout ’ s Smart Inbox and Reports. ”
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